Quote:
Originally Posted by JBearSVT
Not necessarily. BMW has something to prove with the 1000RR, and they've got to do it in a big way. Aprilia is under no such obligation.
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Still doesn't prove there isn't a bigger margin in an Aprilia. Markups get bigger and bigger percentage wise on things that are supposed to be "higher class". I obviously have no idea what it costs to push an Aprilia off the line and into the dealership, but I would guess that it would probably be pretty close to in-line with some of its competitors...that extra $$$ on the price tag is because of the "Aprilia" badge.
Of course that is purely speculative.
I do know I worked at a Ford plant building F-150's and it was sickening to know what the plant had in each truck. Of course I know there is marketing, transportation, taxes, etc, etc. so on and so forth to be added on before you can determine your margin, but it was dirt cheap.
